Marketplace expansion
Taking an e-commerce marketplace into Canada
A new market meant far more than a storefront: customer service, merchandising, pricing, promotions, and supply chain all had to work together. I partnered with Product and Engineering to define a viable first release, make dependencies visible, and turn incomplete service requirements into workflows teams could build and support.
Team outcome · The Canadian business grew to a six-figure customer base and seven-figure sales.
Acquisition integration
Creating direction before the end state was clear
An acquisition brought open questions about what would connect, what would remain separate, and how teams could keep operating through the transition. I established the governance and working cadence, clarified ownership across workstreams, and started knowledge transfer with the external partner.
What that enabled · Teams had a shared way to surface dependencies, assign decisions, and shape the integration path.
Insurance product
Launching an insurance product around a complex customer journey
Bringing insurance into an e-commerce experience meant connecting the customer journey to insurer requirements, technical integrations, and support operations. I led technical discovery and launch readiness, aligned Product, Engineering, support, and the insurer, and made the line between launch blockers and later improvements clear.
Team outcome · A phased product launch on schedule, with a clear path for expanding coverage.
Education platform
Building for teachers and high-school students
Teachers need a useful picture of student placement and classroom progress. Students need practice that meets them where they are. I led product and technical development for an education platform connecting those needs to standards-aligned materials and tailored practice.
Product direction · Put classroom context and the student’s next learning step at the center of the experience.